BioFibre Explorer

In today's fashion industry, many consumers are unaware of the origins and processes behind their clothing. This lack of knowledge leads to uninformed purchasing decisions that neither support individual wellbeing nor promote circularity goals. To help consumers make better choices, creating enjoyable and engaging experiences that empower them with information while enhancing their overall wellbeing is essential.

The Biofibre Explorer is an Augmented Reality tool that makes learning about bio-based textiles an engaging and playful experience. It offers an interactive, step-by-step demonstration of the wet spinning process used to create cellulose-based textiles. Through Augmented Reality, consumers can have a multisensory immersion in the materials' origins and potential fashion applications. It facilitates learning and invites users to envision their future-selves participating in more informed and healthy consumption behaviour. Features like phone vibrations enhanced physical involvement and immersion. By demonstrating the effort and innovation behind biobased materials, the tool deepened the emotional connection to these materials. 

Our research shows that the Biofibre Explorer enhances material understanding and inspires more informed and circular consumption habits. By educating consumers through immersive experiences, the Biofibre Explorer promotes transparency, supports circularity, and encourages more conscious decision-making within the fashion industry.

https://textilescircularity.rca.ac.uk/resource/ar-biofibre-explorer/

https://researchonline.rca.ac.uk/6434/