Clusters Meet Regions Palma 2025

14–15 May 2025 | Palma, Spain

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Anthi Preketes

Growth / Marketing Lead

Pleiades IoT Innovation Cluster

Athens, Greece

2 profile visits

Marketing Lead at Pleiades, driving innovation through impactful campaigns across initiatives such as smart islands & smart cities.

My organisation

The Pleiades IoT Innovation cluster was formed in 2022, contributing to the creation of a dynamic Greek IoT ecosystem and speed up the adoption of IoT in Greece. Its members include key Greek IoT players – large companies, successful SMEs and dynamic startups – as well as research centers, universities, associations and end-user representatives. On behalf of its Cluster members, it drives business, policy, research and innovation development in IoT and other converging technologies across many verticals, some including Smart Islands & Smart Cities to support digitization and competitiveness in Europe.
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About me

Anthi Preketes is the Marketing Lead at Pleiades, an innovation cluster focused on smart cities, islands, and port solutions. Originally from Australia, but now based in Greece - she specializes in strategic communication, digital outreach, and building strong connections between stakeholders. At Pleiades, she helps bring innovative projects to life by making them visible, engaging, and impactful. Anthi believes that effective marketing can strengthen collaboration and help local and international initiatives grow. She’s passionate about using storytelling to promote sustainable development and regional innovation across Europe.

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Skills

  • Marketing
  • branding
  • innovation
  • Community
  • Strategy
  • Business Development
  • digital

Interests

  • Smart Islands
  • Smart Cities
  • Digital Technologies