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Project cooperationUpdated on 20 March 2025

Explainable AI (XAI) for Decision Transparency

Ebru Hacıoğlu

Business Analyst at Setur Service Touristic

Istanbul, Türkiye

About

Our developed system will not only generate predictions and recommendations but also provide a transparent mechanism to explain how these decisions are made. While AI models often struggle to clarify their decision-making processes, this project will implement an Explainable AI (XAI) mechanism that operates securely and verifiably on the blockchain.

               •             Pricing decisions and demand forecasts will be logged on a blockchain for verifiability.

               •            Each price recommendation will be traceable, showing the data sources and algorithms that influenced the decision.

               •            Hotel recommendation with explainable AI

               •            The immutable nature of blockchain will prevent manipulation or misrepresentation of AI-generated insights.

Explainable AI is very relevant in the marketing domain as it may describe which are the main factors supporting the decision making.

·       Explainable AI in marketing domain

This architecture guarantees trust and accountability in AI-powered pricing decisions, enabling hotel managers to make informed, data-backed choices.

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