WS B-3. Marketing of alien, invasive and low value species

Moderator:

• Thomas Jensen, Senior Information Officer, Eurofish International Organization

Speakers:

• Christian Philip Unmack, Senior Project Manager, Eurofish International Organization, Denmark. Topic: Alien species and market opportunities in the EU market

• Loreta Bražinskaitė, expert from the Ministry of Agriculture of the Republic of Lithuania

• Alice Parri, PR manager, Mariscadoras srl benefit - Fondazione Cetacea onlus. Topic: Economic opportunities for the blue crab in Italy

• Bela Urbanyi, Hungarian University of Agriculture & life science, Hungary. Topic: African catfish, underrated species in the EU market

Description:

The workshop aims to explore niche markets, assess economic viability, and discuss the biodiversity impact of marketing less “popular”, invasive or cheaper species. It addresses supply chain challenges, regulatory adjustments, and strategies for consumer acceptance. Questions will delve into analyzing consumer preferences and demand for alternative species and the profitability of introducing new species. Practical insight will be provided by stakeholders to also evaluate the sustainability of harvesting or farming lesser-known species. Panelists will discuss incentives and subsidies for businesses transitioning to alternative species.