ProductUpdated on 8 December 2023

Oatier Barista Oat Drink - 100% Irish Oat Drink, approved by Baristas and ready for export. Distributors wanted.

Neil Brady

MD at Oatier

Naas, Ireland

About

Oatier - Oat Drinks

We've been making oaty products for years, so it seemed only natural we should start making oat drinks too. But we didn't want to make just any old oat drink - it had to be the best. That's why we came up with Oatier.

We can’t tell you all our secrets or we’d have to mill you, but rest assured we believe that we’ve created the creamiest, tastiest, smoothiest oat drink you’ve ever tasted.

We launched our Oatier Barista drink to the market in August 2023, and it's been an instant hit with both baristas and consumers alike. What makes Oatier unique is our use of 100% Irish oats, its smooth, creamy texture, fabulously frothy foam, and that it pairs beautifully with coffee. We also have our Oatier Classic oat drink, which is ready to launch into retail in 2024.

We're focused on the cafe market at the moment, as our product pairs so well with coffee, and are currently rolling out in foodservice channels across the island of Ireland.

We are selling across ROI into foodservice channels, health food stores, independent grocers and ecommerce, and just starting to export to NI. We're doing some ecommerce to GB, along with selling our oat flakes and porridge oats in health food stores in Italy and in Eurospar in Slovenia. We aresending our first pallet of our oat drink to Mexico in February. Exports currently account for 10-15% of our business. 

Our route to market is through distributors, primarily into foodservice. We're currently working with Strathroy Dairy, BWG, Elliott's Foodserivce, and Wholesale Wholefoods to name a few. We are focused primarily of the cafe market at the moment, particularly the coffee occasion, however we are also making good headway into corporates, restaurants, hotels and independent grocers, along with health food stores. We are looking to move into retail in 2024. 

We are keen to explore opportunities with distributors in NI, regional distributors in GB who service the foodservice market, Germany, Czech Republic, the Nordics, Australia, Mexico and the U.S.

Further details about Oatier can be found on our website and Instagram.

Applies to

  • Food Products
  • Drinks Products

Organisation

Oatier

Supplier

Naas, Ireland

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