Jeff Schroeder

Founder

GoodBrew

Kildare, Ireland

1 profile visitFood and Drink Company

My organisation

GoodBrew

GoodBrew

Supplier

Kildare, Ireland

GoodBrew makes next generation clean caffeine; creating a sweet and creamy cold brew coffee experience without artificial additives and lots of refined sugar. GoodBrew drinks are packed with good stuff - gut-friendly prebiotic fibre and extra essential vitamins for a nutrition and energy boost you can feel really great about. We’re really passionate about clean ingredients. We combine our rich cold brew coffee with cashews, coconut, oats and add extra essential vitamins A, D & E to create satisfyingly sweet lattes and mochas. We currently have three ready-to-drink SKUs Vanilla Latte, Caramel Latte and Mocha. GoodBrew drinks have won two Great Taste Awards as well as a World Beverage Innovation award in the Natural/Organic category. We were also finalists in the Functional and Plant Based categories and the RTD category at the World Coffee Innovation Awards. The GoodBrew team spent over a year working on product development with Teagasc to produce our new range of functional lattes, which have all the great taste and nutrition benefits of our old chilled product, with the advantage of a 6-month shelf life, ambient storage and distribution and sustainable aluminium packaging. We currently sell our chilled range in stores across Ireland including SuperValus, Centras and Independents. We are preparing to launch our new (replacement) range in Feb/March of 2024 and are in talks with a number of other national retailers. RTD cold coffee is going to be a “star performer” in Irish beverages in the next five years (Euromonitor ‘23), with a 15% CAGR and volume set to double in the next 4 years and GoodBrew offers a totally unique healthy and functional option in the category which especially appeals to the Gen Z consumer; the biggest purchases of cold coffee and energy drinks (Mintel).  GoodBrew is looking to rapidly expand distribution and sales of the new range throughout Ireland, and will support retail partners with significant digital, POS marketing and price promotion. We are also planning to export by Q3 of 2024. The business is poised for rapid growth and scale. Our co-packer can produce 20,000 units of top quality functional cold brew per day and is on track to achieve BRC by June ‘24. Two innovative new SKUs are in development with more to come in 2025.
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About me

My organisation

GoodBrew

Social media

Skills

  • finance
  • Sales
  • Food & Beverage production

Interests

  • Beverages
  • Entrepreneurship