Lucía Álvarez García
Global Business Manager
SENSESBIT
Lugo, España
We are the first sensory analysis technology company in Spain. We have developed a sensory software software called SENSESBIT that helps understanding consumers
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We are the first sensory analysis technology company founded in Spain. We have more than 35 years of experience in our field. We have developed a sensory analysis software called SENSESBIT. It eases the process of conducting sensory and consumer insights studies, thus managing discriminative and descriptive tests among others, training and validating the panel and automatically analysing the results with complex statistical techniques. SENSESBIT allows to anticipate consumers’ tastes, thus reducing failure rate in the launch of new products to the market.
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