The Green 100

14 May 2025 | Vienna, Austria

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Michaela Stephen

Co-Founder and Co-CEO

MATR

Vienna, Austria

Speaker

My organisation

MATR

MATR

Start- and Scale-Up

Vienna

MATR® is an award-winning and female-founded startup from Austria who are transforming hotel interiors with the first fully circular economy mattress solution - zero waste, recyclable, EU-eco design made and ESG-driven. The company was founded by Michaela and Verena, two female impact-motivated entrepreneurs. It all started when they came across the shocking statistic that 30 million mattresses end up as waste in Europe every year (source: European Commission), equivalent to 20,000 stacked Eiffel towers of waste. The problem? Mattresses are designed to end up as waste after being used once, and customer groups such as hotels who contribute to this problem have no easy solutions to help them end this waste. Verena and Michaela decided it was time to put this problem to bed. That’s why MATR was born: The first all-in-one mattress solution that embeds circular economy design right from the start.  As a young SME, we have already secured traction with 18 paying hotel partners across Austria and Germany, and we are now looking to prepare to grow into more EU markets. We have also become founding members of the Austrian Mattress alliance, enabling us to champion circularity in the industry and beyond.
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About me

🌱 Championing the Circular Economy

I'm Michaela, co-founder of MATR. We are an award-winning startup from Austria with a circular economy mattress solution for hotels that redefines comfort while saving money and CO2. We partner with hotels to offer premium mattresses designed for extended life cycles and recyclability, helping hotels make meaningful steps towards sustainability without compromising on quality or luxury.

🏆 Achievements:

- Named a top circular economy startup 2024 at the Circulaze Summit and awarded as an MIT Innovator Under 35
- Trusted by 16 forward-thinking (and paying!) hotel customers, including Boutiquehotel Stadthalle and Hotel Sacher in Vienna, as well as new partners across Germany.
- Raised 200k pre-seed round in 2022/23. Now, we're getting ready for our seed round.

Let's connect if you are interested in making sleep matter and explore how innovative circular economy solutions can reshape industries and spark the change that's needed

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Speaker sessions (1)

Wednesday, 14 May 2025

16:00 - 18:00

Unlocking Circular Business Potential: Finance, Forecasting & Investment

Format:In-personLocation:Workshop Room 3Track:Workshops - Start-Ups

Funding circular business models is challenging but key to scaling impact. Join experts in a panel and interactive Fishbowl discussion to explore investment strategies, challenges, and opportunities in circular finance. Connect, learn, and drive change!