ServiceUpdated on 21 August 2023

Amazon Transparency

Güneri Tugcu

Sr. Partner Manager at Amazon

Munich, Germany

About

Verify product authenticity

Ensure that only authentic units are shipped to customers. Whether fulfilled by Amazon or shipped directly by selling partners, products cannot be listed on Amazon or shipped without valid Transparency codes.

Engage with customers

Connect with customers post-purchase, no matter where they bought your product. The Amazon Shopping app and the Transparency app both allow customers to scan Transparency codes to confirm authenticity and access content you provide.

Optimize your supply chain

Gain additional insights on your items at the batch or lot level, helping you identify supply chain or other issues, diagnose their root cause, implement solutions, and improve products with minimal disruption to your business.

Type

  • Others

Applies to

  • Audio & Video
  • Communication & Connectivity
  • Computing & Gaming
  • Home & Entertainment
  • Mobility
  • Robot
  • Others

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