Keynote »100 Years of Life Expectancy: Are We Ready«

Too old? Let’s break that bias!
Never before have people been labelled ‘old’ so early in life.
Stereotypes around ageing – from the inefficiency of older workers to the supposed incompatibility of seniors with digital transformation – are deeply rooted and largely unfounded.
It’s time for a new narrative: age as experience, not limitation.
The US is ahead in this shift – from NASA to Nike – but Europe must catch up.
Demographic change is not a crisis, it’s our greatest untapped resource.
Let’s change the way we think about ageing: #2old4what?