Investment Round

The Problem

• Less than 1% of fans ever make it to an event.

• Many Rights Owners have limited insight into their global fan base.

• How do Rights Owners maximise sponsor value?

• Rights Owners struggle to connect with fans globally. Younger fans are shifting towards peer-to-peer platforms. 

The Opportunity 

“Fan Engagement drives revenue and loyalty

Consumers who have an emotional connection with a brand have a 306% higher lifetime value than those who are only satisfied.”

Deloitte 2023 ‘State of Sports Fan Engagement’ Study

“During 2022 there were $90 billion worth of deals in the sports technology space, with fan engagement accounting for 40 per cent of all activity and media and broadcasting accounting for 23 per cent – the two fastest growing segments.”

Global Sports Tech Report 2022 (Drake Star, 2023) 

Solution

Filmily is a patented AI SaaS-based Fan Engagement Platform. We offer several services to boost fan engagement and make them feel closer to an event, team, artist and brand. 

• Fan of the Match: a digital video wall which zooms in on a single fan.

• Digital Mementos: An image with the fans details ‘burnt’ in, proving they were at or watching the event.

• Scrapbooks: A short-form video which is a mash-up of fan content, stock footage, match stats, player messages and more.

• Personalised content: Content for each fan, with them as the star. Our AI scans content and generates up to 75 pieces of data per second

• We give the Rights Owners niche 1st Party Data. 

Filmily’s Unique Data & AI 

We frictionlessly collect fan data while they record -up to 75 data points a second.

• Handset Data - We know the handset’s type, make and model, location, direction and time of day.

• AI Data - we use AI to learn what the fan saw through the lens. We automatically tag every second of every piece of content.

• Faces - For every face, we learn gender and age.

• Brands - We know what brands are there, e.g. apparel logos.

See uploaded docs for more information!