Blue Foods

he workshop will focus on understanding consumer preferences for aquaculture species and how these preferences influence market trends. Participants will explore key factors that shape consumer choices, such as sustainability, convenience, and cost, and discuss how these factors impact the acceptance of new fish species and aquaculture products. The session will provide valuable insights into consumer demands, emerging market trends, and opportunities for introducing innovative products and species. Additionally, the workshop will address the growing importance of transparency in the food supply chain, emphasizing how to communicate the origins of seafood, highlight the benefits of different production methods, and foster consumer confidence in aquaculture.