Murcia FOOD 2025

20–21 May 2025 | Murcia, Spain

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ServiceUpdated on 27 March 2025

Development of new innovative products with high gastronomic value based on emerging consumer demands and needs.

Ibai Martín

Business Developer at GOe Tech Center, Technology Center in Gastronomy, Basque Culinary Center

Donostia, Spain

About

Development of new healthy, sustainable, and delicious products, with a special focus on the exploration and development of plant-based products, upcycled by-products, functional foods, fermented beverages, and more. This service covers different stages, from the briefing of market and technological requirements to support during scaling, including concept ideation, experimental formulation, prototype development, physicochemical characterization, testing with clients and end consumers, and reformulation based on client and user feedback.

Objectives:

  • Help companies and organizations create food products that align with current trends in health, sustainability, and taste.

  • Reduce waste and improve sustainability.

  • Increase market competitiveness.

Client benefits

  • Ability to launch unique products to the market thanks to the creativity of a multidisciplinary team of chefs and scientists.

  • Optimization of the product life cycle.

  • Access to new markets and distribution channels.

Type

  • Development

Applies to

  • Food safety and fraud prevention
  • Health and nutrition

Organisation

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