Web and social media intelligence

Palowise specializes in web and social media intelligence, delivering innovative analytics services and insights to boost digital marketing strategies. Utilizing content analytics, web intelligence, AI, and machine learning, Palowise offers services like monitoring analytics, trend analysis, influencer evaluation and advanced sentiment analysis, helping businesses tailor their marketing and understand consumer perceptions. Palowise has developed a set of KPIs that enhance understanding and leverage advanced visualization tools like Microsoft Power BI for actionable data analytics.

Founded in 2008 and based in Athens, Greece, Palowise is a leader in the Web & Social Media intelligence market, serving multinational clients like Nestle, L’Oréal, and Pepsico, as well as major Greek organizations like PPC, Eurobank, and Piraeus Bank. Known for its continuous innovation in content analytics, the company has recently secured patents from the US Patent and Trademark Office (USPTO) and the Greek Patent Office (OBI) for sentiment analysis, content aggregation and summarization. Palowise remains committed to providing top-tier digital marketing insights and advancing the understanding of human behavior in the digital world through research and technological collaborations.