Beyond AI wrappers: How to strategically navigate AI evolution

Talk Introduction

AI is rapidly evolving from passive analytical tools to active agents capable of independent action and decision-making. For startups, this creates significant opportunities but also strategic risks. Simply building superficial AI integrations ("AI wrappers") won’t be enough to sustain a competitive advantage. We will look at why it’s crucial to think carefully about how AI will impact products, business models and overall strategy. We'll also explore key strategic considerations, such as proprietary data, deep integration and agility in adopting new AI capabilities, and highlight important questions we should be asking ourselves to ensure our companies stay relevant in the fast-changing AI landscape.

Speaker Introduction

With over 20 years of experience at the intersection of technology and business, Bostjan specializes in guiding leaders and organizations through the strategic adoption of AI. His expertise lies in bridging technology potential with practical business impact, enabling companies to leverage AI to remain competitive in an increasingly digital world.

His work emphasizes responsible AI integration, addressing governance, compliance and essential skill development for sustainable innovation. He regularly delivers keynote speeches, executive training and advisory workshops, making AI insights practical and relevant across various sectors. His presentations combine technical depth with strategic clarity, highlighting AI's transformative role in organizations and broader societal contexts.