SoTecIn Factory Startup Day

19–20 May 2025 | Porto, Portugal

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Heidi Van Dyck

CEO & Co-founder

athena studio

Luxembourg, Luxembourg

1 profile visitStartup Demonstrators – SoTecIn Factory

Heidi is the CEO & Co-founder of athena studio: our AI assistant, athena, enables fashion brands to design more sustainable styles that meet financial targets.

My organisation

athena studio

athena studio

Start-up

Luxembourg, Luxembourg

athena studio is a start-up that offers AI-based solutions to make fashion product development more sustainable. We built athena, a "virtual employee" that designers can interact with to develop styles that meet sustainability goals while meeting their financial targets.
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About me

Heidi is the founder and CEO of athena studio, a start-up that offers AI-based solutions to make fashion product development more sustainable. They built athena, a "virtual employee" that designers can interact with to develop styles that meet sustainability goals while meeting their financial targets.

An Antwerp native with global experience, Heidi spent years in the Apparel, Fashion & Luxury Practice at McKinsey & Company. Working internationally with leading fashion brands, she developed a passion for product development. This passion led her to identify opportunities to leverage data and AI to bring better products to market — and athena studio was born.

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