Jaime Guixeres Provinciale

Dr. Jaime Guixeres Provinciale is a pioneer in the field of applied neuroscience, serving as the leader of the Citizen Behaviour Research (CBR) group at the LabLENI Institute. With a Ph.D. in Health and Well-being Technologies and a degree in Industrial Engineering from the Polytechnic University of Valencia, Dr. Guixeres is uniquely positioned at the intersection of science, technology, and human behavior.

He is the founder and Chief Scientific and Innovation Officer at Quatechnion S.L., a specialized consultancy in 'Neurobusiness Intelligence.' With over 40 peer-reviewed publications, including groundbreaking work in neuromarketing and consumer neuroscience, Dr. Guixeres has a proven track record of leading-edge research. His pioneering work has been recognized through numerous awards and honors, underscoring his contributions to the field of neuromarketing.

Dr. Guixeres has been instrumental in developing 'VIRTUAL CASH,' an innovative project that leverages virtual reality for the design of banknotes, in collaboration with the Bank of Spain. This venture led to a European patent and has positioned him and his team as leaders in the world of financial innovation and neurodesign.

He has actively participated in over 30 national and European research projects, ranging from neuroevaluation to Phygital technologies and virtual reality in commerce. Most recently, his group won a public tender from the European Central Bank to conduct perception studies using implicit measures, further solidifying his reputation as an innovator in the realm of neuroscience and technology.

Committed to driving R&D innovation in human behavior studies, especially through mixed realities, Dr. Guixeres is a sought-after international speaker focusing on financial innovation and neurodesign."