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Friday, 7 February 2025 | 10:00 - 12:00

Kick-off session

Format:Video conferencingTrack:Keynote session
470 participants

10:00 Welcome (Maaike van Overmeire, VLAIO & Silke Schleiff, TUTECH)

10:10 Keynote 1: The power of sustainable innovation - how SMEs can make a change towards a new economic framework (Michael Laermann, ecopreneur)

  • Ecopreneur.eu is the political voice of European sustainable businesses. The mission of ecopreneur is to pursue advocacy and project activities to create a sustainable economy, with special attention to the position of sustainable SMEs across Europe.

10:25 Short guided tour through the programme

10:40 Keynote 2: A vision for sustainable growth within planetary boundaries: The EU transition pathways and how companies can get involved in the implementation process (Leonor Santa Clara, EC, DG GROW)

11:00 #EENcanhelp - Introduction to EEN advisory and partnering services (Reyes Sansegundo, Fundación para el Conocimiento madri+d, Chair of Thematic Group Sustainability of Enterprise Europe Network)

11:10 Let's make Europe more circular! How Up2Circ supports EU SMEs with the uptake of circular innovation (Nicoletta Marchiandi, CCIAATO, coordinator of Up2Circ)

11:20 Closure of main session

11:30-12:00 Details and Q&A on selected specific EU transition pathways: