How to Kick-Start UX Evolution in Big Enterprise Products

Gaining UX maturity in an enterprise can be complex. In this talk, we'll share some of our experience and best practices that helped us become more user-oriented.

We've been developing advanced software for over 25 years, with 17 systems supporting sales, logistics, and billing. Over 35,000 users benefit from our solutions daily.

In this session, you'll learn:

• Whether product managers and UX designers are best friends or enemies

• When to focus on projects versus products

• How to cope with challenges in enterprise UX design