BUONGIORNO PIEMONTE D.O.C. ROSSO

In crafting our approachable entry-level wine, we drew inspiration from the traditional practices and resourcefulness of Piedmont’s farmers of old. Facing poverty, they had to sell their finest Barbera and Dolcetto wines to affluent families from nearby cities, leaving only a modest amount for themselves. To extend their supply, they would blend the remaining wines and, out of necessity, dilute them with water – a practice born out of hardship, though it may seem sacrilegious now. In a nod to this history, we aimed to create an outstanding entry-level wine by marrying Barbera and Dolcetto, together with the rich addition of Cabernet Sauvignon instead of water. The resulting blend was so delightful that we named it “Buongiorno”, a word that conveys good fortune and is also one of the most recognizable Italian greetings globally.