Event Marketing Basics: Where to Start?

Event marketing is an essential aspect of any successful business, and it has never been more important. With the advent of digital media and the increasing importance of brand awareness, businesses of all sizes are turning to events to connect with potential customers and build lasting relationships. However, for those new to the world of event marketing, it can be difficult to know where to start. In this post, we'll go over the basics of event marketing and how to choose the right event networking tool to ensure your event's success.

Define your goals

Before you start planning your event, be sure to define your goals. What do you want to achieve with the event? Do you want to attract new customers, increase brand awareness or launch a new product? Clear goals will help you plan your event and measure its success.

Defining your goals is the first step in developing a successful event marketing strategy. Without a clear idea of what you want to accomplish, it's difficult to create a plan that will produce results. Start by identifying the main goals you want to achieve and then break them down into smaller, measurable objectives. For example, if your overall goal is to enhance brand recognition, you should set a goal to distribute 500 branded flyers at the event.

It's also important to make sure that your goals are realistic and can be achieved within the allotted time frame and budget. Remember that events can be costly, and unrealistic goals can lead to disappointment and frustration. Once you have established your goals, you can begin to plan the details of your event, such as the type of venue, the number of attendees you want to attract, and the type of content you will present. Being clear about your goals from the start will help you put together an event that is tailored to your exact needs and delivers the results you want.

Choose the right platform

Choosing the right event networking platform or business matching platform is critical to the success of your event. These tools allow attendees to connect with each other before, during and after the event. You can use these platforms to promote your event, communicate with attendees, and track attendance. Research about all available event networking tools available on the market and choose the one that best suits your needs.

Choosing the right event networking platform can be a daunting task, but with so many options available, you are sure to find one that suits your needs. One of the best platforms available is b2match, a B2B event networking platform that offers both in-person and virtual options. With b2match, you can manage the entire lifecycle of an event, from registration to post-event matchmaking.

b2match's matchmaking and networking tools include an AI meeting recommendation service, messaging, home page editor, fully customizable registration form, notifications and meeting feedback. The post-event matchmaking feature allows attendees to expand their network and hold online meetings over an extended period of time. The marketplace feature allows participants to post goods, services and ideas to find suitable partners and ensure better meetings. With its efficient and customizable event networking platform and mobile app, b2match is an excellent choice for event organizers who want to make the most of their event marketing efforts.

Create a compelling event page

Your event page is the first impression attendees will have of your event. Make sure you create a compelling event page that highlights the benefits of attending your event. Include details such as date, time, location, and a brief overview of the event. Make it easy for attendees to register and share the event with their network.

Use eye-catching graphics and images to make your event page stand out and encourage attendees to share the event on social media. With an engaging event page, you will not only attract more attendees but also build anticipation for the event.

The Home Page Editor is a new feature introduced with the launch of b2match next, the latest version of the event networking software. With a variety of customizable sections available, the user-friendly Home Page Editor interface lets you create integrated multilingual pages and choose the most fitting section for the content you want to share, allowing you to tailor your event page to your specific needs. Additionally, you can create exclusive pages that are accessible only to registered and activated participants.

Leverage social media

Social media is a powerful tool to promote your event and connect with attendees. Set a hashtag for your event and encourage attendees to use it in their social media posts. Share updates and sneak peeks leading up to the event to build excitement. Use social media during the event to share live updates and encourage attendees to share their experiences.

Create a Facebook or LinkedIn group for your event and encourage attendees to join. This way, attendees can connect with each other before the event and continue to network after the event. Use social media to share post-event content such as videos, photos, and key learnings to keep attendees interested. Using social media is a great way to build a community around your event and keep attendees coming back year after year.

With the all-in-one social wall solution Walls.io, you can gather, curate, and display content in an easy-to-customize feed. You can collect content from other social media sites or ask your audience to upload content to your wall. You can add your own posts to the feed to create a pleasing blend of content produced by your audience and content your company or organization wants to share. By integrating Walls.io, b2match can provide its clients with a more sophisticated platform experience and higher levels of engagement during any type of online event.

Follow up with participants

After the event, it's important to stay in touch with attendees. Use your event networking software or B2B event matchmaking software to reach out to attendees and thank them for their participation. Solicit feedback and use it to improve your future events. Nurture the leads you generated at the event and stay in touch with them through email marketing and other channels.

Following up with attendees is not only important for maintaining relationships, but it also provides a great opportunity to gather valuable data and insights. Use your event networking platform or business matching software to track attendance and engagement. This will help you measure the success of your event and identify areas for improvement. Send out surveys to attendees asking for their feedback on the event, such as what they liked and what they would like to see improved. Use this feedback to make improvements and refine your event strategy for future events.

Event marketing can be a powerful tool for growing your business. By defining your goals, choosing the right platform, creating an engaging event page, leveraging social media, and checking back with attendees, you can execute a successful event that attracts new customers and increases brand awareness. Remember to use an event networking solution to get the most out of your event. By taking these tips to heart and using the right tools, your event marketing will become more efficient and effective, resulting in a successful and memorable event for your business.

If you are looking for a top-notch event networking platform and business matching software, b2match offers customizable and efficient solutions, including AI-powered matchmaking software, personalized profiles, post-event matchmaking, and a mobile event networking app.

Are you ready to unlock the doors to a world brimming with opportunities to plan and execute stunning events? Don't wait any longer, reach out to our sales department and take the plunge into this exciting realm of event organizing.