HTSB powers up HIGHTECH VENTURE DAYS with smarter matchmaking.

HighTech Startbahn (HTSB) may be a small company, but since its founding in 2010, it has played a powerful role in fostering innovation.

Based in Dresden, Germany, HTSB connects European startups with investors, mentors, and corporate partners. Through its flagship event series, HIGHTECH VENTURE DAYS (HTVD), HTSB brings together high-tech, IP-based B2B hardware startups and key stakeholders to forge meaningful business relationships.

However, as the event grew—expanding to include a satellite event in North America—HTSB faced increasing challenges in managing its intricate matchmaking process and rising number of participants. They needed an event management platform that could handle complexity without making things more complicated.

Tailored matchmaking and casual networking combined.

Turning to the b2match event management tool, HTSB quickly found a solution that worked with them, not against them.

"Initially, I was overwhelmed with the task to organize the event because our previous experiences were so daunting and time-consuming that no one wanted to do it," says Mareen Rösch, Marketing & Operations Manager at HTSB. "But with b2match, I quickly realized how intuitive and user-friendly it was. I could configure so much on my own without waiting for IT support."

A major advantage was the ability to set up meeting points tailored to their needs. For their flagship matchmaking event in Dresden, every startup was assigned a booth that automatically became a meeting location—ensuring participants always knew where to go. On top of that, b2match allowed them to create unlimited meeting spaces, from structured tables to open networking areas. The result? A perfect mix of tailored matchmaking and laid-back, organic conversations.

A true mobile app experience.

One of HTSB’s biggest frustrations in past events was the mobile experience. What should have been an app was merely a mobile browser version—clunky, inconvenient, and far from seamless.

“Using b2match, we finally had a real mobile app, which made a world of difference for our participants. They enjoyed the optimized and smooth experience on both the mobile app and the desktop version," says Mareen.

Additionally, HTSB leveraged b2match Entrance, the check-in app, to manage their visitors and know whether participants have checked-in or not. "Previously, we had to use scanners, laptops, and a whole table full of equipment. Now, we just hand out smartphones to our staff, and it’s just so much better."

Support that goes the extra mile.

Beyond the platform’s features and ease of use, HTSB was particularly impressed by b2match’s customer service.

"I have never experienced any customer service that’s better than b2match’s customer support team. We once needed to increase our participant capacity at short notice while in North America, and despite the time difference, we managed to set everything up within 15 minutes. That level of responsiveness is unheard of," Mareen recalls.

A game-changer for HIGHTECH VENTURE DAYS.

Since organizing their events on the b2match platform, HTSB has seen remarkable improvements—not just in event management, but in participant experience, engagement, and overall efficiency. The platform has lifted the stress off Mareen’s shoulders, making large-scale event planning far more manageable.

When asked what she values most about b2match, she sums it up:

"It’s the perfect combination of ease of use, customization, and outstanding customer and technical support. We couldn’t be happier."