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17 Sept 2024 | Brussels, Belgium

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ExpertiseUpdated on 29 July 2024

STRATEGIC ASSETS FOR SMART & SUSTAINABLE TOURISM

Cristina de la Maza Pereg

COO, Senior consultant and project manager at AVANTALIA Soluciones, slu.

Santa Cruz de Tenerife, Spain

About

From one of the most touristic regions of the European Union, the Canary Islands, AVANTALIA has developed deep expertise in the design, implementation and assistance of data collection, management and valorization systems for intelligent tourism, which is a territory or destination such as business units that increasingly require more data to position themselves and adapt their offers. is focused on the most strategic industries in the Canary Islands, where the company is based: tourism, travel and leisure and renewable energies; aiming at establishing the Sustainable Tourism Paradigm.

Smart tourist environments

AVANTALIA has a free app that facilitates the discovery of tourist environments. It allows real-time management of information on urban transport in cities in a dynamic and interactive way, indicating the nearest stop, the expected waiting time or the points of interest that can be accessed on the planned route.

 Virtual worlds

Avantalia, based on the Metaverse1 project, has developed a virtual environment for the tourism sector, with the aim of being able to offer the end user the possibility of visiting a tourist destination without having to travel, spend money or buy tickets, simply by using a virtual platform, enriched with real content of the destination.

 Personalized virtual guide

Avantalia has an ideal solution to dynamise tourist and cultural environments through the use of new technologies. This tool, through the use of a Smartphone or Tablet, allows the personalization of visits to a museum, so that users enjoy contents adapted to their interests, optimizing time and getting the most out of visits.

eTourism

Experts in Marketing Strategies for e-Tourism. The company develops marketing strategies for e-tourism to orientate its client’s services.

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