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User Centred Design ensures the design of healthcare products and services that put people at the heart of everything the process.
Co-founder
Hodgkinson McCambridge
Leeds, United Kingdom
I help healthtech companies enter and grow in the UK with design, development, PPIE, usability testing, service design, and innovation support.
With 20 years of experience in Human Centred Design and User Experience, I'm an NN/g UX Certified professional passionate about creating inclusive and equitable digital experiences.
I've led the development of innovative solutions for healthcare, from medical devices to patient wearables. I've honed my skills in agile methodologies, UX maturity, and DesignOps & ResearchOps practices.
My expertise lies in de-risking projects and accelerating product launches by putting users at the heart of the design process.
Previously, I held senior leadership roles at leading organisations such as J&J MedTech where I successfully integrated user centred design and led global teams to deliver exceptional digital experiences.
Skills
Interests
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User Centred Design ensures the design of healthcare products and services that put people at the heart of everything the process.
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Software as a Medical Device (SaMD) Development
We offer a comprehensive range of SaMD development services, from initial concept development to ongoing maintenance and support.
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As part of our PPIE offering, we can test your solution with real end users; remotely or in person, moderated or unmoderated.
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PPIE - Patient Public Involvement & Engagement
Our PPIE expertise drives meaningful engagement and improves outcomes, whilst also improving your chances of securing funding.
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