Mario Vaglio

I am an experienced innovation manager, creative director, and founder of Right Side Studio, specializing in blending creative advertising with certified innovation management to deliver impactful solutions. With over 16 years of experience in Italy and abroad, including time spent in London, I have collaborated with startups, SMEs, and large corporations across diverse industries.

My journey began in renowned advertising agencies such as JWT Italy and TBWA Italy, where I served as an Art Director working on integrated ATL and BTL campaigns for brands like Johnson & Johnson, Mazda, Nissan, and Enel. These roles allowed me to explore various forms of creativity, from traditional advertising to unconventional and cross-media campaigns.

At Right Side Studio, I apply design thinking principles to drive innovation and develop tailor-made solutions. I utilize Agile methodologies in business model development, marketing, and branding to ensure flexibility and responsiveness to client needs. My expertise spans strategic branding, marketing and digital marketing, and communication strategies across any media and advertising channel. I am passionate about all forms of creativity, including graphic and UX/UI design, digital illustration, photography, filmmaking, virtual tours, and aerial filming.

My international experience has enriched my perspective, enabling me to incorporate global best practices into my work. I continuously invest in professional development, holding certifications like the UNI 11814 Innovation Manager and Scrum Fundamentals Certified. I have also engaged in advanced training on topics such as the metaverse, motion graphics, and digital food marketing.

Beyond my professional endeavours, I have a diploma in improvisational acting and interests in travelling, personal growth, and human behaviour, all of which fuel my creative approach. I am committed to leveraging creativity and strategic thinking to deliver solutions that resonate with audiences and drive business success.