Giovanni D'Aloia

Kinovan is an innovative creative media company that specializes in crossmedia services and transmedia storytelling strategies. At the heart of its offerings is the Kinovan, a fully equipped mobile Crossmedia Production Unit designed to revolutionize how audiovisual, interactive, and transmedia content is produced, streamed, and projected. Featuring a 65-inch LED smart TV screen and a 200-watt stereo sound system, the Kinovan enables high-quality digital out-of-home (DOOH) experiences for audiences, whether online or in public spaces. The distinctive innovation of Kinovan lies in its ability to bridge the gap between online mobile communication—typically a solitary, individual experience—and offline social spaces, such as public squares and pedestrian areas. This unique capability allows organizations to engage with their target audiences in dynamic and interactive ways, bringing cultural heritage or social projects to life through immersive experiences that reach both large and specific viewer bases. The result is a tailored, high-impact communication strategy that drives engagement at scale. Kinovan’s approach to audiovisual production integrates transmedia storytelling with user-generated contributions, ensuring that content is not only relevant but also delivered to audiences where they are most engaged. By leveraging digital and offline channels together, Kinovan offers a creative and complementary alternative to traditional television and web-based media, employing cross-media and cross-platform strategies to enhance the reach and effectiveness of messaging. A key area of focus for Kinovan is the creation of innovative content and experiences that combine entertainment and tourism with the semantic richness of cultural heritage. By using transmedia storytelling techniques, Kinovan helps clients—such as museums, foundations, and cultural organizations—promote and protect their intellectual property while engaging audiences across multiple platforms. This approach does not just enhance the cultural value of the heritage itself, but also diversifies its presentation, ensuring a unified narrative across different media and real-life experiences, all while amplifying the public image of the heritage owners. Kinovan’s innovative use of crossmedia communication, transmedia storytelling, and immersive audiovisual experiences makes it a pioneering force in the way cultural heritage and social messages are communicated in the digital age.