Marco Cappellini

Marco Cappellini, has taken a Degree in Electronic Engineering, Telecommunications and Telematics at the University of Florence, with a thesis on the VASARI scanner (“Analysis and elaboration of artworks images with colour calibration”) in 1996. He has been involved in many Projects with Uffizi Gallery from the Co-realisation of Uffizi Gallery web Server in 1995, collaborator with involvement in European Projects like MUSA (Multimedia Special Action), RAMA (Remote Access Museum Archives). During 1997-98 he has been technical manager of HYPERMUSEUM Project for CIVITA Consortium.

In 1999 he has co-founded Centrica (www.centrica.it), a company where he covers the role of CEO. Under his direction the company, active in the areas of digital imaging (Uffizi Galleries, Brera Museum, New York University, ...) and interactive signage, has developed important products and solutions, from Internet image server XLimage® to DAM/ DRM imaging platform XLphoto® (IST Prize Winner 2006), to Uffizi Touch®, brought at EXPO Shanghai also with the digital exhibition Uffizi Virtuale.

In 2010 he has co-founded ViDiTrust (www.viditrust.eu) devoted to anticounterfeiting&security where he covers President position. ViDiTrust has designed and patented a revolutionary solution called ViSeQR® for anticounterfeiting, tracking, and geomarketing. 

In 2015 has cofounded VIRTUITALY, a startup spinoff of Centrica, focused in the production of immersive&interactive digital exhibitions, where he covers CEO position. “Uffizi Virtual Experience”, the first digital exhibition, has been launched in Milan, at Fabbrica del Vapore, in January 2016 and has been extended in “Renaissance Experience”, brought to Leipzig (Germany) and Shenzhen (China) in 2018, in 2023 at National Museum in Beijing, see https://vimeo.com/834376005

Since 2022 he is focused on ArtCentrica (www.artcentrica.com), the EdTech innovative startup, Centrica's spinoff, with which we innovate the teaching and learning of Art and through Art in schools and universities.

With ArtCentrica EDU we want to revolutionise how art is taught, learned and appreciated and the learning of other disciplines through art, being able to have an impact on students and art lovers, and so on society. ArtCentrica EDU is a cloud application with more than 8,000 artworks, from 22 global museums (Uffizi Galleries, Brera, MET, Rijksmuseum,...) with images up to 10 GigaPixel for each artwork. Through the lens of art, it aims to provide students with essential soft skills to tackle today’s and tomorrow’s challenges, as well as to support teachers in their mission to educate in an ever-changing society.

With ArtCentrica Platform we design customised projects, called ArtCentrica Ad Hoc, like "The Greatest Wildlife Photographs" for National Geographic (ngs.artcentrica.com), Digital Mantegna, and more.

ArtCentrica is introducing a unique educational tool where human and artificial intelligence converge to create interactive multimedia narratives centred around works of art: AI ArtCentrica Stories, like in "The birth of Venus" https://stories.art.centrica.it/shared/PX6vJo8eqRGiAQYY

ArtCentrica has been awarded by That’s Geography special track GESAwards 2021 done in collaboration with National Geographic, winner of Impact Edtech 3rd call, selected by FuturED acceleration program by CDP-H-FARM, Digital Innovation in Art winner Allstars-dotART in 2024