EU Cross-Border E-Commerce Forum 2025
15 October 2025 - 16 October 2025|
5000 Namur, Belgium
Av. Baron de Moreau 1
Hotel Mercure Namur
Welcome to the EU Cross-border E-Commerce Forum 2025!
Wallonia Export & Investment Agency is excited to invite you to its event. An exclusive event designed to connect international buyers with Walloon exporters. The forum will take place at the Mercure Namur Hotel, in Wallonia, Belgium. From the 15th to the 16th of October 2025.
This event offers a unique opportunity for companies with tailored B2B matchmaking sessions, networking opportunities, and insightful company visits.
This year's event will be packed with experts who will share their insights and knowledge on Cross-border E-Commerce .
Don’t miss this chance to expand your export, find new partners, and stay ahead of trends in the global e-commerce market.
We look forward to welcoming you to Namur in Wallonia, Belgium for this exciting event!
Exporters Program
// 15th of October
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Registration & Welcome coffee (9AM to 9.30AM)
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Opening Seminar on Cross-border E-commerce (9.30AM to 12AM)
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Networking Lunch (12PM to 1PM)
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B2B Meetings (1PM to 6PM)
// 16th of October
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Registration & Welcome coffee (8:30AM to 9AM)
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B2B Meetings (9AM to 12PM)
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Networking Lunch (12PM to 1PM)
Buyers Program
// 13th of October
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Arrivals in Wallonia, Belgium.
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Welcome dinner at the Mercure Namur Hotel
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Walloon Ecosystem introduction
// 14th of October
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Thematic onsite visits about the competitive ecosystem in Wallonia-Belgium
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Dinner (7PM)
// 15th of October
-
Registration & Networking Breakfast (9AM to 9.30AM)
-
Opening Seminar on Cross-border E-commerce (9.30AM to 12AM)
-
Networking Lunch (12PM to 1PM)
-
B2B Meetings (1PM to 6PM)
-
Dinner (7PM)
// 16th of October
-
Registration & Networking Breakfast (8h30AM to 9AM)
-
B2B Meetings (9AM to 12PM)
-
Networking Lunch (12PM to 1PM)
-
Thematic onsite visits about the competitive ecosystem in Wallonia-Belgium (PM)
-
Dinner (7PM)
// 17th of October
- Specific meetings or visits based on the needs of the buyer (AM)
// Which key topics will be addressed at the event?
Agenda of the Opening Seminar - October 15th 2025:
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Welcome remarks - Michel Kempeneers, COO International Affairs at Wallonia Export-Investment Agency (AWEX)
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How AWEX can support in your cross-border e-commerce development? - Prescillia Tang, Logistics & e-commerce Business Developer at Wallonia Export-Investment Agency (AWEX)
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How to implement an optimum digital marketing strategy? - Anabelle Kinet, CEO at Cat2Lion
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5 practical e-commerce tips to drive traffic and convert internationally in the age of AI - Pierre-Olivier Danhaive, co-founder & CEO at Verbolia
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Navigating regulations and unlocking markets with Enterprise Europe Network - Entreprise Europe Network – Manon Guillaume, Project Manager at Enterprise Europe Network (EEN) Wallonia
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Tips for effective logistics management - David Cordy, Major Account Manager at DHL Express
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Value for money in digital operations : How digital tools such as Odoo powers online businesses? - Benjamin Gautier, co-Founder & COO at Nalios
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Leveraging international marketplaces to enter new markets - Marketplaces
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Q&A
See you at EU Cross-border E-Commerce Forum 2025!
Participants

Belgium
82

China
8

Netherlands
2

Thailand
1

Czech Republic
1

South Korea
1
Organizers:
Prescillia Tang