Go to market strategy

1. Commercialization

1.1 Go-to-market strategy (WP1)

Developing a comprehensive go-to-market strategy, including pricing, distribution, and sales channels.

Our team has successfully guided over 50 healthcare companies through market entry, helping them navigate the complex healthcare ecosystem and establish effective distribution and sales channels. We've developed proprietary methodologies for a healthcare pricing strategy that accounts for value-based approaches and diverse reimbursement landscapes across European markets. We are an official EIC partner and support the grantees on this topic. Furthermore, our experts serve as mentors or experts supporting the EIC programs.

8.1.1 Light Version covers:

•        Diagnostic review of existing commercialization plans

•        Gap analysis against market realities and regulatory requirements

•        Targeted recommendations for USP refinement and stakeholder alignment

8.1.2 Premium Version covers end-to-end strategy formulation:

•        Market Positioning: Segmentation, targeting, and competitive differentiation

•        Business Model Validation: Pricing, reimbursement pathways, and revenue streams

•        Operational Roadmap: Resource allocation, risk mitigation, and milestone tracking

•        Includes iterative feedback loops with SPICE subgrantees to ensure adaptability

1.2 Marketing and Branding (WP2)

Assistance with marketing strategies, brand development, and digital marketing campaigns.

Our team of experts has executed over 60 healthcare-specific marketing campaigns across digital and traditional channels, developed distinctive brand identities for medical innovations, and created compelling value propositions that resonate with multiple healthcare stakeholders. Our team is powerful in navigating the regulatory constraints that impact healthcare marketing across European jurisdictions.

Our Marketing Plan follows a structured approach, ensuring all key elements are addressed:

• Executive Summary – A high-level overview of marketing goals, strategies, and expected outcomes.

• Market Analysis – In-depth insights into the target audience, industry trends, and market opportunities.

• Competitor Analysis – A detailed evaluation of competitors' strengths, weaknesses, and market positioning.

• SWOT Analysis – Identification of internal strengths and weaknesses, as well as external opportunities and threats.

• Marketing Strategy – A strategic framework for building brand awareness, generating leads, and driving customer engagement.

• Marketing Mix – Comprehensive planning of the 4Ps (Product, Price, Place, Promotion) tailored to business objectives.

• Activity Plan – A marketing initiatives and campaign timeline with clear objectives and deliverables.

• Performance Monitoring – Tools and metrics to measure success, optimize campaigns, and ensure continuous improvement.

Our Branding Advisory Service includes the following key components:

• Brand Naming & Identity – Collaborating with companies to create a distinctive and memorable brand name that accurately reflects their mission and offerings.

• Visual Identity Development – Designing a cohesive brand identity, including a logo and other visual elements that align with the brand's values and personality.

• High-Quality Video Content – Producing engaging video content to effectively convey the brand's message and values to its target audience.

• Online Presence & Social Media Strategy – Developing a strategic online presence, including social media engagement, to build brand awareness and promote products or services.