Go-to-Market Services

UNICO empowers deep tech and technology-driven start-ups by bridging the gap between groundbreaking scientific advancements and market-validated business cases. We offer tailored services designed to refine business strategies, validate technologies, and position companies for scalable growth and investment.

Our comprehensive suite of services includes:

• Market Analysis: Quantifying market size, segmenting target audiences, and defining unique value propositions.

• Value Chain Positioning: Mapping the technology’s role within the ecosystem while addressing regulatory and legislative requirements.

• Business Validation: Engaging potential users, customers, and competitors to refine business models and create actionable insights.

• Technology Validation: Assessing technical feasibility and regulatory readiness through research and international peer reviews.

• IP Strategy & Valuation: Protecting intellectual property while providing investor-ready valuations based on commercial feasibility.

• Fundraising & Scaling Support: Leveraging our extensive network of investors and partners to attract funding and unlock growth opportunities.

Our expertise spans deep tech specialization, advanced IP analysis using AI tools like Patsnap, private company demands, and a comprehensive valuation methodology that integrates market research, business validation, and IP insights.

With a strong presence in Central and South Eastern Europe (CEE/SEE), we foster collaboration between local innovation ecosystems and global markets. UNICO’s iterative process ensures active client involvement, delivering actionable outputs such as market analyses, value chain segmentation, validated business cases, competitive matrices, pricing strategies, IP frameworks, valuations, and curated investor connections.

Let UNICO guide your start-up from concept to commercialization with structured frameworks that mitigate risks and unlock new opportunities.