EIC Summit 25 Networking Platform

2–3 Apr 2025 | Brussels, Belgium

ServiceUpdated on 27 March 2025

Technology and Company Valuation

Alexander Sirois

Senior Consultant and SEE Lead at UNICO

Zagreb, Croatia

About

At UNICO, we specialize in delivering Comprehensive Valuation Methodologies that go beyond traditional financial models. By deeply understanding your technology, market dynamics, and intellectual property (IP) position, we provide valuations that reflect real-world potential. This approach integrates advanced market research, business validation activities, and IP analysis to ensure data-driven results grounded in commercial feasibility and competitive positioning.

Service Offering

What?

Comprehensive Technology and Company Valuation - Delivering a detailed analysis of the financial, strategic, and market value of the technology and company.

Why?

To provide companies with actionable insights into the real-world value and commercialization potential of their technologies. These valuations will form the foundation for informed strategic decisions.

When preparing for discussions with investors, it is critical to present a holistic view of your company’s value. For tech companies, the majority of value lies in unique know-how and technology—intellectual property is often your most significant asset. However, patents alone do not define your company’s worth; they must be evaluated alongside several other key components:

  1. Patent value: Assessing legal strength, technical merit, economic potential, and market relevance.

  2. Company history: Demonstrating stability, experience, and credibility in the industry.

  3. Team expertise: Highlighting key personnel's know-how beyond the patent itself—critical for execution.

  4. Operational know-how: Proprietary processes or methodologies that complement your IP.

  5. Client base: Established relationships that validate market demand.

  6. Sales and sale pipeline: Future revenue opportunities showcasing growth potential.

  7. Integration and potential in the value chain: Strategic positioning within the industry ecosystem.

  8. Revenues and forecasts: Current performance metrics that substantiate financial viability.

Together, these elements form a comprehensive picture of your company’s valuation and serve as a foundation for credible investor discussions.

How?

UNICO conducts its service offer in four phases. First an initial workshop to understand the unique attributes of each technology, their applications, and the client's objectives. Then an in-depth desk review and consultations with experts will help flesh out the final valuation before it is vetted by and presented to the client.

Phase 1: Initial Workshop

A workshop to gain a thorough understanding of the technologies, their value propositions, and client's goals. This step identifies key areas for valuation considerations.

Phase 2: Early Case Assessment

An initial assessment of the value is conducted based on:

  • Market potential and trends.

  • Business validation through discussion with relevant independent experts.

  • Comparable intellectual property considerations.

  • Strategic positioning within the value chain.

  • Sales and financial metrics.

  • Relevant discount and risk factors.

This provides the client with a preliminary understanding of their technology's business potential.

Phase 3: Draft Valuation Reports

Draft reports are delivered for client review and verification. These include estimated financial values alongside strategic insights into market opportunities and challenges for each technology.

Phase 4: Final Deliverables

We present a finalized valuation report tailored to findings from the valuation.

Why Use Our Comprehensive Valuation Methodology?

This rigorous valuation process moves beyond speculative figures, enabling a presentation of your company's worth rooted in verifiable economic data and a clear understanding of its strategic position within the market. Unlike traditional valuation methods that focus on financial modelling or comparable transactions, our approach integrates:

  • Deep market research: To capture real-world dynamics affecting your technology's adoption.

  • Business validation activities: To ensure commercial feasibility is considered alongside financial metrics.

  • Advanced IP analysis: To highlight competitive positioning within your field.

  • Financial models: To assess the fiscal potential of a company we apply discounted cash and risk factors to round out our analysis.

This ensures that our valuations are accurate representations of your technology's true worth, empowering companies to make informed decisions.

We are confident that our Comprehensive Valuation Methodology will provide clients with valuable insights into their technology’s true potential while equipping them with effective tools for commercialization through an independently verified valuation.

Type

  • Consulting
  • Others

Organisation

UNICO

Corporates

Prague, Czech Republic

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