EIC Summit 25 Networking Platform

2–3 Apr 2025 | Brussels, Belgium

ServiceUpdated on 25 March 2025

Market Entry Strategy for Internationalisation

Alexander Romanishyn

Board Member at ISE Group

Kyiv / Warsaw, Poland

About

The internationalisation services for startups presented in three chapters: 

Market Entry Strategy. In this strategic chapter, startups receive comprehensive support for entering new markets. It begins with meticulous Market Research, identifying and assessing target markets with the most potential. Legal and Compliance services guide startups through the regulatory landscape and international trade rules. Global Marketing experts tailor campaigns to resonate with the new market's audience. Logistics and Supply Chain services assist in setting up efficient international distribution channels. Government and Trade Support keeps startups informed about incentives, trade agreements, and market-specific regulations to ensure a smooth entry. 

Operational Support. The operational chapter focuses on practical aspects of international expansion. Localisation services adapt the startup's products and content to align with the cultural preferences of the new market. Network and Partnerships help establish connections with local business partners, distributors, and stakeholders. Financial and Tax Planning provides valuable advice on financial strategies and international tax implications. Cross-Cultural Training offers insights and training to navigate cultural nuances and observe appropriate business etiquette. Risk Management guidance helps startups manage currency fluctuations and geopolitical risks effectively. 

Business Development. In this growth-oriented chapter, startups find a range of services to facilitate their development in the new market. Funding and Investment experts connect startups with international investors and grants to fuel their expansion. Market Validation and Testing ensures that products are successfully validated through pilot projects or limited market launches. The Scaling Strategy guides startups in planning their growth in market-specific ways. Cultural Adaptation ensures that the startup's organizational culture seamlessly aligns with international operations. Finally, Mentorship and Advisory services connect startups with experienced mentors and advisors who provide invaluable guidance and insights along the way.

Type

  • Coaching
  • Consulting
  • Development

Organisation

ISE Group

Incubators and Accelerators

Kyiv / Warsaw, Ukraine

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