Market Intelligence

This is a three-month Market Intelligence Advisory service tailored for businesses in Life Sciences, Biotechnology, Renewable Energy, Circular Economy, Health Care, and Deeptech sectors. It provides crucial insights for identifying market opportunities and threats, enabling data-driven decisions for growth and success. Based on the TRL of the technology, one of the two following services will be provided:

i) Market Research and Assessment (projects in early stages up to TRL 5): Experts conduct data collection and analysis to examine market dynamics, customer behaviors, and industry trends. This includes competition analysis to evaluate competitor strategies, strengths, and weaknesses, helping businesses identify differentiation strategies and mitigate potential threats.

ii) Early Impact Assessment (from TRL 6 onwards, with significant results in the relevant environment): In the first stage, early economics analyses address uncertainties in business development, assessing the potential impact of new technologies and positioning products effectively within their ecosystems. This second stage focuses on techno economic feasibility analysis regarding product-market fit and environmental and social impact assessment. Leveraging on a global network, personalised digital market access queries are developed and distributed, ensuring businesses gain actionable insights once their product is defined.

The goal of our service is to equip businesses with actionable market intelligence, enabling informed strategic decisions to enhance market positioning and establish the basis for a further detailed business plan. The expected outcome of the activities is for the businesses to obtain a clear understanding of market dynamics, competitive landscapes, and customer needs, along with an early assessment of the social and environmental impact and tailored recommendations for product positioning and market access.