Gilmar Uyema

Commercial Director

Fused by Fiona

Naas, Ireland

7 profile visitsFood and Drink Company

Our mission is to help cooks create great tasting Asian meals quickly and healthily. We only use natural ingredients! Nothing lab made!

My organisation

Our mission is to help cooks create great tasting Asian meals quickly and healthily. Fiona Uyema, TV chef and founder, is the creator of our products and recipes. We only use natural ingredients and you could replicate our sauces using ingredients you’ll find in your own kitchen. Nothing lab made! Our products are great tasting too! Our awards speak for themselves…we have won 7 awards in both Ireland and UK across all our products!
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About me

Fused is an Irish company producing and supplying premium & healthy Asian sauces and ingredients.

I have 20 years experience in the industry working in Kerry Foods, Birds Eye, Nielsen and SuperValu. I have a very good understanding of how to create, launch and make a brand successful. I have experienced the good, the bad and the ugly!

Fused has worked closely with our retail partners to deliver strong trade plans to deliver a successful launch. Our challenger status has allowed us to carve a significant share of category space and sales. From very humble beginnings, Fused launched 3 products back in 2017 and now have 23 products with overall retail sales close to €2M across Ireland, UK and overseas.

My organisation

Fused by Fiona

Social media

Skills

  • commercial
  • Insights
  • Business Strategy
  • market launch
  • Marketing
  • Sales
  • New product development

Interests

  • Sports
  • Food & Drink

Marketplace (1)