Mathurin Heude

Founder and CEO

Armateurs de Rhum - The French Shipowners

Saint-Malo, France

2 profile visitsFood and Drink Company

Armateurs de Rhum has a rich heritage dating back several centuries. Our members are renowned for their expertise in producing the finest rums.

My organisation

Our members are widely recognized for their expertise in crafting the finest rums. Committed to upholding the highest standards of craftsmanship and environmental sustainability, we have become the go-to choice for rum connoisseurs globally. Join us on a journey to explore the exquisite flavors and traditions of French rum-making. Our venture, "Shipowner of Rum," set sail three years ago with a mission to revive and modernize the heritage of Saint-Malo French Rum. Under the banner of "Shipowner of Rum," we meticulously reconstructed an oceanic rum aging cellar in Saint-Malo, reminiscent of the 19th century, stocked with a curated selection of over 40 rums from prominent French distilleries. This diversity ensures a broad spectrum of flavors, offering unique and consistently smooth tastings through our artisanal production. Our product lines include three distinct ranges of rums: "Returns from the Islands" Handcrafted Blends: A harmonious blend of smoothness and subtle sweetness, offering exceptional quality at an attractive price point., Finish Casks: Old French rums expertly finished in barrels previously holding Bourbon, Cognac, Peated Whiskey, Calvados, and more., 100% Aged in Saint-Malo: Showcasing the unique character imparted by our Saint-Malo aging process. In addition to our remarkable rum offerings, we proudly introduce the SMS, a French and natural Spritz that strikes the perfect balance between bitterness and sweetness, with a hint of rum. Furthermore, our new range of premium cocktails is ready to serve on ice, presenting an unparalleled convenience for our discerning clientele. Our Competitive Advantages: Multi-Distillery Blends: A distinctive feature of our rums is the meticulous selection and blend of rums from various distilleries within the same bottle, providing a multitude of flavors for a unique tasting experience., Dry and Cold Aging in Continental Cellars: Our rums undergo a unique aging process in dry and cold (continental) cellars in Saint-Malo, resulting in atypical and elegant profiles that set us apart., Heritage Revitalization: We take pride in breathing life into the 19th-century Saint-Malo heritage, combining tradition with modernization to create a truly special offering. Embark on a journey with Armateurs de Rhum and "Shipowner of Rum" to savor the legacy of French rum-making in a way that is both timeless and contemporary.
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About me

Mathurin Heude is the founder and CEO of the Armateurs de Rhum of Saint-Malo. He’s from Saint-Malo, with a family in Saint-Malo’s gastronomy for 150 years. After his food engineering industry and a cooker formation, He has worked in big companies such as Danone and Unilever, but he ever had in mind entrepreneurship.

“My first and main support was my father. He has 40 years’ experience in the sommelier trade. He gave me a passion for taste. Thanks to his career, he gave me an entrepreneurial spirit. This is the reason why I’ve found in June 2020 the Armateurs de Rhum”, Mathurin Heude.

Rum is a long love story with Saint-Malo. From the French East India Company to the “Route du Rhum” nowadays, Saint-Malo is an essential place for these wonderful spirits.

Because Mathurin is from Saint-Malo and with his family story, it was obvious for me to create the company in this place, to revive this story between Saint-Malo and rhum.

"I think the day I really fell in love with Saint-Malo was when I met Jacques Larrent, the cellar master of Bielle. I was 20 years old and Jacques was in Saint-Malo for the famous « Route du Rhum ». He organized a testing session of rhums and I realized that there was a real complexity and an infinite way of tasting as in the wine sector. I think this day is the beginning of the Armateurs de Rhum, because it’s the beginning of my passion for rhum." Mathurin Heude

My organisation

Armateurs de Rhum - The French Shipowners

https://armateursderhum.fr/

Our adventure of “Shipowner of Rum” was born 3 years ago. Our objective: Bring life back to and modernize Saint-Malo French Rum's heritage. Company: “Shipowner of Rum” We have recreated a continental rum aging cellar in Saint-Malo as in the 19th century, with a selection of more than 40 rums from large French distilleries, to get a higher panel of flavours. We offer unique and always smooth tastings, with a handmade production. We are committed to maintaining the highest standards of craftsmanship and environmental sustainability, making us a trusted choice for rum connoisseurs around the world. Join us and discover the exquisite flavors and traditions of French rum-making.

  • Three ranges of rums:

    • Our “Returns from the islands” handcrafted blends: Smoothness & well sugary (Quality/price/consensus)

    • Our Finish Casks (Old French rums finishing in old barrels of): Bourbon, Cognac, Peated Whiskey, Calvados, ...

    • Our 100% Aged in Saint-Malo

  • The SMS, the French and natural Spritz

    • Less bitter, less sweet with a pinch of rum
  • A new range of premium cocktails ready to serve on ice!

OUR COMPETITIVE ADVANTAGES

  1. A selection and blend of multi-distillery rums in the same bottle, for even more flavors and unique tasting experiences.

  2. A unique aging in dry and cold (continental) cellars in Saint-Malo, atypical and elegant.

  3. Bringing our 19th century Saint-Malo heritage back to life while modernizing it.

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Skills

  • rum
  • handcrafted
  • madeinfrance
  • france
  • handmade
  • spritz
  • rhum
  • testing session
  • Blending
  • rum cellar
  • aging

Interests

  • rum
  • madeinfrance
  • france
  • French
  • handcrafted
  • handmade
  • spritz
  • rhum
  • aging
  • aging cellar
  • testing classes

Marketplace (2)

  • Product

    Returns from the Islands

    Handcrafted Blends: A harmonious blend of smoothness and subtle sweetness, offering exceptional quality at an attractive price point.

    • Drinks Products
    Author

    Mathurin Heude

    Founder and CEO at Armateurs de Rhum - The French Shipowners

    Saint-Malo, France

  • Product

    The French Spritz

    SMS, the French and natural Spritz that strikes the perfect balance between bitterness and sweetness, with a hint of rum

    • Drinks Products
    Author

    Mathurin Heude

    Founder and CEO at Armateurs de Rhum - The French Shipowners

    Saint-Malo, France