The Green 100

14 May 2025 | Vienna, Austria

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Katharina Benedetter

CEO

Future Minds

Vienna

Speaker

My organisation

Future Minds

Future Minds

Consulting

Vienna

The sustainability consultancy Future Minds offers support on the path to a climate-friendly future. Together, we develop tailor-made, holistic solutions - individually for each organization. Effective climate communication that creates awareness and understanding of the transition within the organization is key here. At the same time, we support strategic climate communication and external communication.
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About me

Katharina Benedetter ist Mitgründerin der Nachhaltigkeitsberatung Future Minds und des Vereins Hallo Klima!. Als zertifizierte Fachtrainerin und Business Coach begleitet sie ihre Kund*innen bei klimafitten Transformationen. Authentische Klimakommunikation ist dabei ein zentrales Tool. Katharina arbeitet seit über 10 Jahren mit verschiedenen Zielgruppen im nationalen und internationalen Setting.

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Speaker sessions (1)

Wednesday, 14 May 2025

16:00 - 18:00

Stop Greenwashing! How to communicate climate action authentically

Format:In-personLocation:Workshop Room 2Track:Workshops for Private Individuals

With rising demand for sustainable products, clear communication is key. The EU Green Claims Directive fights greenwashing—53% of claims are misleading. Join us to explore tools and best practices for authentic sustainability messaging.