Stop Greenwashing! How to communicate climate action authentically

The demand for sustainable products is rising sharply.

However, according to the European Commission, 53% of all environmental claims in the EU are vague or misleading.

The EU Green Claims Directive is intended to prevent greenwashing through clear rules, because greenwashing is not just a marketing ploy. Through misleading statements, it jeopardizes the urgently needed transformation of the economy and society and blunts people's interest in sensible solutions. We therefore need awareness and skills in using tools to communicate sustainability efforts authentically.

In the workshop, we will work out how this works and look at existing good practices.