At Sanofi Winthrop Industrie, we are dedicated to advancing healthcare by producing high-quality pharmaceutical products that meet the diverse needs of patients and healthcare professionals worldwide. Our commitment to innovation, quality, and sustainability underpins everything we do, ensuring that we deliver reliable solutions in the rapidly evolving medical landscape. We believe in fostering strong partnerships within the industry and are eager to connect with like-minded organizations during this B2B networking event. Together, we can drive progress and improve patient outcomes across the globe.
A distinguished global leader with over 25 years of experience in commercial operations, process transformation, and go-to-market strategy across diverse markets. Currently serving as the Global Cardiovascular Lead in General Medicines at Sanofi, Erika has a proven track record in standardizing global processes, leading digital transformation initiatives, and optimizing commercial execution.
Professional Journey
Sanofi, Headquarters (France) – Pharmaceutical Industry
Cardiovascular Global Lead – General Medicines EP Franchise (June 2024 – Present)
Led the global Go-to-Market transformation for Clexane, standardizing processes across regions to improve operational efficiency and achieve a 20% increase in BOI.
Designed and implemented scalable process frameworks to drive alignment across China & International markets.
Established key performance metrics and governance structures to measure process impact and drive continuous improvement.
Customer Engagement & Commercial Lead – General Medicines Foundation (January 2022 – May 2024)
Spearheaded an end-to-end process transformation for customer engagement, integrating data analytics, automation, and omnichannel strategies.
Developed standardized methodologies to enhance process efficiency and performance tracking.
Led cross-functional stakeholder engagement, ensuring seamless collaboration between GBUs, Digital, Medical, and Procurement.
Sanofi, Mexico (Affiliate) – Pharmaceutical Industry
Established Products Marketing Director (August 2017 – December 2021)
Designed and implemented process optimization frameworks for multichannel engagement strategies across Cardiovascular franchises.
Standardized best practices across government and private markets.
Developed and executed KPI dashboards to measure commercial performance and process effectiveness.
Roche, Mexico (Affiliate) – Pharmaceutical Industry
Diabetes Care Marketing Head (June 2015 – July 2017)
Led the 2015-2017 Diabetes Care transformation strategy, shifting from a commodity-based approach to a patient-centric solution model.
Implemented digital tools and process improvements that enhanced market penetration and customer engagement.
Sandoz Mexico (a Novartis Company) – Pharmaceutical Industry
Sales and Marketing Head (May 2013 – May 2015)
Led the launch of Pregabaline generic (Kineptia) in Mexico, achieving a 3% market share in units within three months.
Designed and executed a standardized sales and marketing process to streamline product launch execution and market expansion.
Eli Lilly and Company – Various Roles (Mexico & Indianapolis, USA)
National Sales Manager – Women and Men’s Health Sales Force (September 2011 – April 2013)
Developed and led a new sales force deployment strategy to mitigate revenue impact from patent expirations.
Standardized sales performance tracking and KPI measurement frameworks.
Led the launch of the Chronic Pain indication for Cymbalta in Mexico and Brazil, driving a 31% increase in sales performance across multiple countries.
Developed global launch playbooks to ensure process consistency and operational excellence.
Senior Sales Manager – Retail Sales Force (January 2007 – November 2009)
Achieved a 44% USD market share increase for key products.
Six Sigma Green Belt Project (March 2006 – September 2006)
Led a Six Sigma project to optimize promotional material implementation, resulting in a $1M USD financial impact.
Education
Global MBA for Latin America Managers
Thunderbird School of Global Management & Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) – May 2007
BS Marketing
Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM-CCM) – May 2000
Skills
Erika is adept at cross-functional leadership and influence, change management, process optimization, strategic planning, digital transformation, performance measurement, and risk management. She is passionate about continuous improvement, customer-centric solutions, and fostering high-performance teams in a multicultural environment.