Master International GmbH

You haven't heard of VUCA or BANI yet? These terms represent the increasingly complex world in which we live and work. The solutions to these challenges are crucial to making companies competitive and resilient today and tomorrow.

The VUCA model of the 2000s/2010s and the BANI model of the 2020s: Challenges in change

VUCA – volatility, uncertainty, complexity and ambiguity – describes a world in which markets and conditions are constantly changing, often without clear predictions.

BANI goes a step further and describes the world as fragile, fearful, non-linear and incomprehensible. These concepts are ubiquitous today, and without appropriate strategies it can be difficult to remain successful in the long term.

Competitiveness through Resilience

Companies today need to be resilient to remain competitive. Resilience is crucial to adapt quickly to new circumstances and mitigate crises. This means that companies need to develop strategies to strengthen their resilience to external shocks. This resilience not only promotes the ability to survive in uncertain times, but also strengthens competitiveness in the long term.

Take the first step

It's clear: VUCA and BANI are more than just buzzwords - they are a reality for every company. We offer you concrete solutions and strategies to face these challenges. Take the opportunity and contact us to make your company fit for the future.

Our promise

Master International GmbH develops new and unique approaches for transformation and innovation in companies. 

We remain true to our values:

• Integrity: Be honest, consistent and represent solid values

• Growth: Invest today, it will pay off in the long term

• Team: Foster collaboration, empathy and diversity

• Execution: Be focused, decide quickly, and lead by example

• Courage: Face uncertainty and consciously take risks

• Joy: Be passionate, proud and humorous

Our approach

As a management consultancy, we work with our clients to shape the sustainable, digital transformation and innovation of their business models by combining the best of both worlds - the corporate and the startup world. From strategy to implementation.

We work with you across the entire life cycle of corporate transformation and innovation.