Expertise
We offer scalable XR applications for industrial training, education, cultural innovation, simulation, and marketing.
- Virtual Worlds
- Digital Solutions and Digitalization
- Artificial Intelligence (AI)-based Tools and Technologies
Assoc. Prof.
Yildiz Technical University
İstanbul, Türkiye
I'm an academic & designer specializing in XR, AI, and the metaverse. I lead YTU Reality Lab & Eduverse Tech, merging research with innovation.
Ertan Toy is an internationally recognized communication designer and academician based in Istanbul, Turkey. He completed his undergraduate studies in Graphic Design at Süleyman Demirel University, earned a Master's degree in Communication Design from the University of Southampton, and obtained a Ph.D. in Interaction Design from Yıldız Technical University.
Currently, Dr. Toy serves as an Associate Professor in the Department of Graphic Design at Yıldız Technical University. He is also the founder and director of the Yıldız Technical University Reality Laboratory (YTU Reality Lab), which focuses on the application of extended reality technologies in art and design.
Dr. Toy's research interests include virtual reality, augmented reality, the metaverse, artificial intelligence, and user experience design. His scholarly contributions have garnered over 110 citations, reflecting his impact in these fields.
In addition to his academic roles, Dr. Toy is the founder and Chief Executive Officer of Eduverse Technology Inc., a company dedicated to bridging the gap between theoretical research and practical applications in augmented and virtual reality.
Throughout his career, Dr. Toy has worked with various advertising agencies and as a freelance designer, contributing significantly to the fields of communication design and interactive media.
Skills
Interests
Expertise
We offer scalable XR applications for industrial training, education, cultural innovation, simulation, and marketing.
Expertise
Metaverse Infrastructure and Co-Creation Tools
We develop metaverse applications that support scalable education, simulation, and remote collaboration across disciplines.
Expertise
We explore the intersection of design, artificial intelligence, and creative, and efficient content generation.
Project cooperation
Looking for Project Partnerships in XR, Metaverse & Generative AI – YTU METAM
We seek EU and international project partners in XR, Metaverse platforms, and Generative AI.