Expertise
We offer scalable XR applications for industrial training, education, cultural innovation, simulation, and marketing.
- Virtual Worlds
- Digital Solutions and Digitalization
- Artificial Intelligence (AI)-based Tools and Technologies
Author
ertan toy
Assoc. Prof.
Yildiz Technical University
İstanbul, Türkiye
6 profile visits
I'm an academic & designer specializing in UX, XR, AI, and the metaverse. I lead YTU Reality Lab & Eduverse Tech, merging research with innovation.
My organisation
At Yildiz Tech. University, we pride ourselves on being a leading institution in the field of technology and innovation. With a rich history spanning several decades, we are committed to providing our students with a world-class education and equipping them with the skills and knowledge necessary to excel in their chosen fields. Our diverse community of faculty, staff, and students fosters a collaborative and inclusive environment, where ideas are exchanged freely and innovative solutions are developed to address the challenges of today and tomorrow.
About me
Ertan Toy is an internationally recognized communication designer and academician based in Istanbul, Turkey. He completed his undergraduate studies in Graphic Design at Süleyman Demirel University, earned a Master's degree in Communication Design from the University of Southampton, and obtained a Ph.D. in Interaction Design from Yıldız Technical University.
Currently, Dr. Toy serves as an Associate Professor in the Department of Graphic Design at Yıldız Technical University. He is also the founder and director of the Yıldız Technical University Reality Laboratory (YTU Reality Lab), which focuses on the application of extended reality technologies in art and design.
Dr. Toy's research interests include virtual reality, augmented reality, the metaverse, artificial intelligence, and user experience design. His scholarly contributions have garnered over 110 citations, reflecting his impact in these fields.
In addition to his academic roles, Dr. Toy is the founder and Chief Executive Officer of Eduverse Technology Inc., a company dedicated to bridging the gap between theoretical research and practical applications in augmented and virtual reality.
Throughout his career, Dr. Toy has worked with various advertising agencies and as a freelance designer, contributing significantly to the fields of communication design and interactive media.
Skills
- Graphic Design
- User Experience Design
- virtual reality
- Augmented Reality
- Extended Reality
- User Interface Design
- design thinking
- 3D modelling
- metaverse design
Interests
- Extended Reality
- Metaverse
- User Experience Design
- User Interface Design
- virtual reality
- Augmented Reality
- Generative artificial intelligence
Marketplace (4)
Expertise
Metaverse Infrastructure and Co-Creation Tools
We develop metaverse applications that support scalable education, simulation, and remote collaboration across disciplines.
- Virtual Worlds
- Digital Health Data
- Digital Solutions and Digitalization
- Artificial Intelligence (AI)-based Tools and Technologies
AuthorExpertise
We explore the intersection of design, artificial intelligence, and creative, and efficient content generation.
- Virtual Worlds
- Digital Solutions and Digitalization
- Artificial Intelligence (AI)-based Tools and Technologies
AuthorProject cooperation
Looking for Project Partnerships in XR, Metaverse & Generative AI – YTU METAM
We seek EU and international project partners in XR, Metaverse platforms, and Generative AI.
- R&D Partner
- Technical Partner
- Digital Solutions and Digitalization
- Dissemination & Exploitation Partner
- Artificial Intelligence (AI) based Tools and Technologies
Author