Info Days On The 2025 Calls For AGRIP

To accompany the publication of the 2025 Calls for proposals for grants for information provision and promotion measures concerning agricultural products, DG Agriculture and Rural Development (DG AGRI) and the European Research Executive Agency (REA) organise the annual Info Days on-site in Brussels and online.

This year the Info Days will take place over two days. The first day will be dedicated to policy aspects. Speakers from the European Commission will discuss the priorities of the 2025 Annual Work Programme and eligibility rules. Policy experts will share their views on challenges and opportunities for promotion policy, in third countries and in the internal market. The adoption of the 2025 work programme marks 10 years of EU promotion policy, and we will take the opportunity of this event to celebrate this anniversary with a cocktail at the end of the 1st day.

The second day will focus on the development of successful campaigns. The participants will have the opportunity to listen to presentations by REA officials, external experts and project coordinators. The presentations of the day will tackle several challenging aspects, such as addressing the award criteria in 2025 programme proposals, integrating the work packages as well as budgetary aspects. Presentations will also focus on how to set a good campaign strategy and how to successfully develop communication campaigns, with examples and key learnings. 

As part of this event, matchmaking sessions dedicated to interactions between eligible potential project partners will be organised on-site only on the second day, in particular with a view to submitting multi-beneficiary proposals.

DAY 1: Recording is available here

DAY 2: Recording is available here

Moderation by Nadia Loddo, Team Leader, Promotion Policy, DG AGRI F1- External communication and promotion policy

13:30 - 14:00 - Welcome coffee and registration of participants

14:00 - 14:30 - Official welcome
Christophe Hansen, European Commissioner for Agriculture and Food, European Commission

Introduction - Outline of the Info Days
Diego Canga Fano, acting Deputy Director General, European Commission, Directorate-General for Agriculture (DG AGRI)

14:30 - 15:10 - Presentation of the 2025 Annual Work Programme, Calls for proposals and Commission own initiatives
Cristina Rueda Catry, Head of Unit, DG AGRI F1, External communication and promotion policy
Q&A session

15:10 - 15:40 - Calls for proposals for 2025 – Eligibility rules
Dyanne Bennink, Head of Sector, Agri-Food Promotion – REA
Q&A session

15:40 - 16:00 - Virtual and on-site coffee break

16:00 - 17:30 - Policy session
Driving sustainable competitiveness: promotion policy in a changing world
DG TRADE – Emmy Korodima, Deputy Head of Unit, DG TRADE A.2, Trade strategy
DG AGRI – Elisabetta Siracusa, Director, DG AGRI G, International
DG AGRI – Fabien Santini, Head of Unit, DG AGRI E1, Governance of the agri-food markets
Q&A session

17:30 - 19:00 - Cocktail for 10th Year of Promotion Policy Anniversary

Moderation by Paul Webb, Head of Department Green Europe, REA B 

08:30 - 09:00 - Welcome coffee and registration of participants

09:00 - 09:10 - Introduction – Day 2
Paul Webb, Head of Department Green Europe, REA B

09:10 - 09:30- Conflict of Interest in Promotion Programmes
Gianluca Frinzi, Anti-Fraud Coordinator DG AGRI
Dyanne Bennink, Head of Sector, Agri-Food Promotion - REA
Q&A session

09:30 - 10:30 - How to prepare a successful proposal 

• Overview of the award criteria and points to improve in the proposal - Alessio Bacchielli, Administrator Programme Manager, Agri-Food Promotion - REA

• Point of view of an expert evaluator and reviewer on how to present and run a successful project - Alessio Cavicchi, Professor Innovation in Agribusiness, Rural Development and Branding, Department of Agriculture, Food and Environment, University of Pisa, Italy

  Q&A session

10:30 - 11:00 - Virtual and on-site coffee break

11:00 - 12:00 - Project examples – presentation by beneficiaries of SIMPLE and MULTI programmes
SIMPLE project:  MushSustain - Michal Slawski - Bord Bia, The Irish Food Board, Ireland 
SIMPLE project: EuropeanFlowerBulbs2 - Anne Verdoes - Anthos, Netherlands 
MULTI project: POTATOES FOREVER – Laure Payrastre - CNIPT, France
SIMPLE or MULTI: an experience from both sides - Giuliana de Pompeis - UNAPROL, Italy

12:00 - 12:20 - Q&A session

12:20 - 12:30 - Conclusions
Paul Webb, Head of Department Green Europe, REA B  

13:00 - 14:00 - Matchmaking meetings*

* The matchmaking event will be dedicated to interaction between potential project partners with a view to submitting multi-beneficiary proposals. It will take place only on-site and a light lunch will be available.