Giorgio Ennas

BIOMEYE is a deep-tech startup developing contactless biometric solutions based on remote sensing of biometric and eye characteristics to innovate user experience and optimize marketing and sales strategies. Our patent-pending technology, composed of hardware, SaaS software and advanced artificial intelligence models, noninvasively tracks users' responses to external stimuli, including emotion, level of attention and engagement, in real time. Our core business is neuromarketing. 

With BIOMEYE, companies can anonymously collect real-time data on consumer sentiment and engagement during their buying and consumption experiences, gaining measurable insights into users' cognitive and emotional interaction. This data enables optimizing sales and service strategies, improving and personalizing services and products, increasing customer satisfaction and loyalty, and boosting ROI. The anonymized data are entered in aggregate form into a proprietary private cloud platform to ensure maximum privacy protection. 

In addition to marketing, our solutions can also be applied in workplace safety. By tracking the emotional state and attention level of workers in real time, BIOMEYE can help reduce near-misses and improve workplace safety. In this case, too, information is tracked anonymously and processed in aggregate. 

In terms of experiential innovation, we aim to simplify and secure processes such as access and payment management. Here, BIOMEYE ensures fast and accurate identifications, minimizing the risks of fraud and identity theft. We adopt cutting-edge cryptographic technologies to ensure maximum security and protection of end-user data.