INTERALPIN B2B Cooperation Platform 2025

5 May 2025 | Innsbruck, Austria

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Markus Geiger

CEO and Co-Owner

ALLEGRA Tourismus Österreich GmbH.

Innsbruck, Austria

7 profile visits

We develop successful mountainbike destinations with a wide range of mountain bike, trail and experience options – internationally since 2003.

My organisation

We work together with destinations, provinces, municipalities, mountain railroad and cable car operators, authorities and local associations. Our services range from: Develop of strategies, business models, ROI and master plans., Monitoring, user co-existance and solution of user conflicts, Planning of innovative and sustainable infrastructure., Construction and maintenance of trails., Education and Training of local talents., Consulting services for governmental authorities, tourism organizations and service providers. ALLEGRA has developed and executed over 300 MTB tourism projects in the past 20 years. Founded in 2003, ALLEGRA has established itself as an international industry leader, with an interdisciplinary team of experts in the various fields of MTB destination development.
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About me

As Co-Owner and CEO of ALLEGRA Tourismus Österreich, I am dedicated to shaping the future of tourism and community development through sustainable outdoor experiences. With over 25 years of experience in business management, finance, and strategic consulting, my current focus lies in designing and delivering successful mountain biking and cycling destinations across the Alpine region.

Driven by a deep passion for nature, trail development, and tourism innovation, I lead projects that connect communities, enhance local economies, and meet the evolving expectations of active travelers. Together with strong partners and a highly skilled team, I strive to set new standards in planning, consulting, and trail construction – with mountain biking at the core and hiking and gravel biking as natural extensions of our offering.

At ALLEGRA, we don’t just build trails – we create lasting value for regions, guests, and stakeholders. My approach is personal, precise, and committed to long-term partnerships. Let’s rethink what outdoor tourism can be.

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Marketplace (3)

  • Service

    Development

    We analyze, develop and design tailor-made strategies for your region

    • Consulting
    • Research & Development
    • Recreational facilities
    • Tourism in Alpine countries
    Author

    Markus Geiger

    CEO and Co-Owner at ALLEGRA Tourismus Österreich GmbH.

    Innsbruck, Austria

  • Service

    Planning

    Professional planning for sustainable and safe concepts for exercise, mountain biking and trail offers.

    • Consulting
    • Research & Development
    • Recreational facilities
    • Tourism in Alpine countries
    Author

    Markus Geiger

    CEO and Co-Owner at ALLEGRA Tourismus Österreich GmbH.

    Innsbruck, Austria

  • Product

    Trails

    Construction and maintenance for durable trails

    • Buyer
    • Other
    • Recreational facilities
    • Tourism in Alpine countries
    Author

    Markus Geiger

    CEO and Co-Owner at ALLEGRA Tourismus Österreich GmbH.

    Innsbruck, Austria