INTERALPIN B2B Cooperation Platform 2025

5 May 2025 | Innsbruck, Austria

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Irene Giorgis

Ski resort manager

La Cialma

Locana (Turin), Italy

I'm Irene, I'm 27 yo and after living abroad for some time, I decided taking part in the family business that manages a small ski resort in the Italian Alps.

My organisation

La Cialma

La Cialma

Tourism & Hotel

Locana (Turin), Italy

La Cialma is a ski resort whose history started at the end of the 1950, when a local factory invested and built some ski lifts that obtained a great local relevance for the next two decades. Nevertheless, in 1972 an avalanche destroyed some infrastructure and it wasn't reconstructed until the late 1980s, but since its reopening, even if it regained some of its ancient glory, the managers of the ski resort struggled with decreasing snow fall and rising temperatures, that inflated maintenance costs and made it difficult to expand and modernise the infrastructures. In the 2010 the local administration intervened and made some adjustments to the resort, such as implementing the snowmaking system and funding the construction of a new ski lift that could allow the resort to work also during the summer season, in order not to depend on snowfall. Our main project right now is to develop summer tourism mainly the mountain bike, downhill, hiking, etc... and raise awareness about the endless possibilities that the mountains can offer!
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About me

I was born in 1998 in a small village in the Italian Alps, where I lived until I finished high school. Then I moved to the main city of my region, Turin, in order to pursue my academic studies and after 4 years of living in Turin, I continued with my master degree in Venice, that gave me the opportunity of working in Barcelona and completing my studies in Paris. After some years of frequent moves among big cities, I decided to go back to my hometown and take part in the family business, that manages a small ski resort, whose main challenge right now is to find alternative solutions to the traditional winter tourism that has characterised the Alpine region for decades, due to decreasing snow fall and rising temperatures.

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