Adrian Huwyler

Adrian Huwyler is an entrepreneur, creative technologist, and tourism enthusiast. After his first exit with sport.ch – one of Switzerland’s first independent online sports platforms – he went on to lead the international launch of the Beertender, the world’s first home beer dispenser, as Marketing Director at Heineken. This was followed by roles in international agencies and a decade as Partner and Digital Executive Director at the Wirz Group. He has worked with Switzerland Tourism, Graubünden Ferien, and a wide range of destinations across the country – from urban hubs to alpine resorts. Today, with his teams at BrightPlaces and anouk.ai, he is driving digital transformation in tourism: with conversational AI, immersive guest experiences, and scalable tools for hotels, destinations, and hospitality investors. His mission: to make new technologies meaningful, accessible, and impactful.