Match XR 2023 Matchmaking

29 Nov 2023 | Arabia Creative Campus | Helsinki, Finland

Erkki Izarra

CEO, Founder

Second Theatre

Helsinki, Finland

26 profile visits

Imagine if you always had to go to the movies to see a film. We do for theatre plays what Netflix does for films. But in VR, because it works only in VR.

My organisation

Second Theatre

Second Theatre

Startup

Helsinki, Finland

Imagine if you had to go to the movies every time you want to see a film. We do for theatre plays what Netflix does for films. But in VR, because it really works only in VR. Theatre tickets are sold for billions of Euros with or without us. In our vision, virtual ticket sales will exceed traditional sales. Not because less people will go to see theatre but because of the convenience of enjoying theatre spontaneously on your own sofa.
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About me

Theatre tickets are sold for billions of Euros with or without us. In our vision, virtual ticket sales will exceed traditional sales. Not because less people will go to see theatre but because of the convenience of enjoying theatre spontaneously on your own sofa.

I got the idea in 2015 when I was leaving in a career at Nokia and Microsoft to become an independent marketing consultant. At the very last moment, I got to try VR goggles and my very first idea was “theatre”. I come from a family directors and actors which explains it. We founded Second Theatre in 2020 and my sister, a theatre director, is now a partner in the company.

My organisation

Second Theatre

Skills

  • Concepts
  • Business
  • Culture
  • Marketing
  • branding

Interests

  • Investors

Marketplace (1)