Owen Cotterell

I’m Owen, Co-Founder and Creative Director of Juice Immersive – innovators through AppliedXR®. I’m also the passionate Product Lead on EmbodyCam, our proprietary point-of-view 360° solution, about to unleash the full potential of first-person VR and secure a huge slice of the $17b global VR video market.

With one successful exit, Owen co-founded Juice in 2018 as an immersive storytelling agency. The business has enjoyed a successful start-up period, working on major projects with brands including Mercedes-Benz Vans, Travis Perkins, SIG, Entain, McLaren F1, Hard Rock Café, and Northern Powergrid, curating and producing purposeful immersive experiences and utilising technologies across the XR spectrum including virtual, augmented and mixed reality. The company’s work has won a number of awards including BIMAs and a Webby Honoree in 2022/23, and the business scooped Best Start-Up at the Merseyside Independent Business Awards 2019.

Owen is a proud and active member of BIMA - the British Interactive Media Association – previously sitting on the organisation’s national Immersive Council. In March 2018, at Prolific North Live 2018 (the UK’s largest marketing expo outside of London) Owen presented the Council’s first publication - a set of Virtual Reality Best Practice Guidelines for content creators he co-authored with his Council colleagues. This has become a seminal paper in VR content creation and a standard for UK VR agencies. Owen’s contribution to the work of BIMA locally in the North West and nationally in the Immersive space, was recognised when, in May 2018, he was named in the BIMA100 2018 (Entrepreneurs category).

In 2024, Owen and JUICE Immersive launched their specialist XR podcast Squeezing the Juice to a great industry reception and followed that success up with sister show Freshly Squeezed - all of which cemented Owen and JUICE as XR knowledge-leaders and influencers in the UK and beyond.

Owen is an active figure in the Immersive Liverpool community, championing and growing the sector at local and regional level. He also represents the immersive, and creative and digital sector more widely, with Britain’s leading voice for business, the Institute of Directors where he sat on the Liverpool Branch Committee for a number of years.

Owen is also a passionate trustee with the groundbreaking and award-winning mental health charity State of Mind Sport for whom he’s volunteered and provided creative storytelling services since 2011.

Owen lives happily in south Liverpool with his wife Kate, 4-year-old daughter Cassidy and cat Freddie.