Green claims: how can we communicate the sustainability benefits of algae products to customers, end users and regulators?

This workshop will explore how to communicate the sustainability benefits of algae products in the context of the upcoming EU Green Claims Directive. Following an into to the topic, we will hear the reactions from company champions that are currently marketing algae products, asking them about what this Directive as an opportunity translates for their business models. In addition, we will examine what communications for sustainability claims in algae product sectors affects for policymakers, environmentally conscious customers and end users.