Green messaging for blue growth: how can we communicate the sustainability benefits of algae products to customers, end users and regulators?

This workshop will explore how to communicate the sustainability benefits of algae products in the context of consumer demand for more sustainable products. Following an overview of the importance of sustainability claims to the sector and how they can be evidenced, we will hear the response from algae businesses. We will then delve into various innovative algae based products being developed in the scope of the AlgaeProBANOS project under the Mission Ocean, and explore how to raise communicate sustainability claims of these products among policymakers, environmentally conscious customers and end users.