Qualitative Consumer Studies (Needs and Expectations) for the Design of New Foods and Gastronomic Experiences

Service Description:
Design and development of activities based on qualitative methodologies (e.g., in-depth interviews, focus groups, expert panels, etc.) to understand the expectations, opinions, and reactions of consumers and potential users of a food product or experience. The goal is to optimize the design and increase the chances of market success.

Service Objectives:

1. Gather relevant information from a group of individuals with a common interest.

2. Discover the factors that motivate individuals to behave in a certain way (e.g., reasons to buy or not buy a product).

3. Systematically explore the foundations of a subjective experience: beliefs, expectations, opinions, attitudes, and perceptions.

Client Benefits:

1. Tailored design of products or services, involving the consumer from the beginning.

2. Risk reduction when launching new products.

3. Identification of innovation opportunities.