Living Labs (In-House Spaces) for Real-Context Experimentation (Prototyping and Testing)

Service Description:
The Living Labs service offers specialized environments for the development, prototyping, and testing of products, services, or experiences under real-use conditions. These spaces—such as restaurants or test kitchens—allow companies and institutions to simulate authentic interaction scenarios with end users or experts.

Using advanced tools and participatory methodologies, Living Labs enable the validation of innovative concepts, collecting real-time feedback to optimize outcomes. This approach helps identify improvements, generate valuable data, and ensure market viability and acceptance.

Service Objectives:

1. Validate innovative concepts: Test products, services, or experiences in real-world conditions to ensure feasibility and market fit.

2. Optimize results: Identify areas for improvement through data analysis and direct feedback from end users or experts.

3. Foster collaborative innovation: Create a dynamic space where companies and institutions can experiment and refine their ideas.

Client Benefits:

1. Risk reduction: Minimize errors before large-scale implementation by testing in real contexts.

2. Greater market acceptance: Ensure products or services meet the needs and expectations of end users.

3. Generation of valuable knowledge: Gain insights and data that enhance competitiveness and continuous development.